Customer Relationship Management (CRM)
Sales are lost when promises to customers remain unfulfilled or we have simply forgotten to call and say “hi”. More so when a sales person is away on leave, ill or leaves the company with their order book and contacts.
Customer Relationship Management (CRM) software provides a common platform for all the customer journeys in your company.
A good CRM system properly implemented and controlled guides and coaches the sales team every step of the way on the customer journey from prospect to paying customer.
Selecting the right CRM software for your business
This is one of the most important decisions you will make in your business life. Without sales you have no business.
There is no one size fits all CRM package. So, the place to start is by defining your CRM needs – now and into the future. Create a checklist and set a budget. Then evaluate the packages against each other. Most offer a free period, which allows you to evaluate them in practice.
This is a choice which will have a direct impact on your success in the market-place, so it is well worth investing the time and effort.
Streetwise Guru has selected some of the best CRM packages for you to evaluate. See them below.
Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Without the customer, you don’t see any sales.
Anam Ahmed
| Best for | Tool | Description |
| Best CRM for growing business | Salesforce | Salesforce provides comprehensive suite of customizable customer relationship tools that can be integrated into other tools. |
| Best CRM sales features supported by artificial intelligence | Freshworks | CRM tools for small business include sales, a customer helpdesk and marketing. Intuitive, with inbuilt artificial intelligence. |
| Best start-up CRM system. | Capsule | Simple and smart online CRM helps build and maintain relationships which lead to sales. |
| Best CRM for fast setup, with free video training. | Less Annoying CRM | Setting up CRM systems can be time-consuming and frustrating. With Less Annoying CRM setup takes a few minutes. |
| Best open-source CRM | VTiger | One View aligns marketing and sales through a common CRM view of the customer. Leverage social and email marketing capabilities. |
| Best unified CRM platform for all customer-facing solutions | Sprinklr | Connect with customers across over 30 digital channels using industry-leading CRM AI. |
| Best CRM Sales tool written by sales people | Pipedrive | Focus on the journey to the successful sale. Schedule activities such as a phone call, lunch, meeting or email using CRM. |
| Best free CRM features for new business | Hubspot | Stand-alone CRM tools for marketing, sales, content management, and customer service which integrate seamlessly. |
| Best for scalable CRM from start-up to mid-sized company. | Keap | Pull contact details into Keap from a variety of sources to track all your business relationships. |